If you plan to use the internet to create a business you need these tools:
- a website
- an email list of people who are interested in you, your services and your products.
- an autoresponder to automate the messages you would otherwise have to send you new members manually.
- A video channel where you can make training and product review videos available.
Internet marketing is simple.
It can be reduced to a step-by-step process. Wealthy Affiliates breaks Internet Marketing (IM) into easy to follow steps. If you can follow instruction, you can make money on the internet. Start for free, set up your website and discover the basics of promoting your site.
Typically people visit your site and never come back. You have seconds to establish a connection and get their contact information. The best way to do that is to offer your visitor something they want free. They give you their email and you send them their gift.
Actually, it is not quite that simple. When your visitor gives you their email, your bulk email provider enters that email into you opt-in list. The autoresponder sends them their gift and then follows up to start building a relationship with that visitor. You send occasional email blasts to your list to continue building that trusting relationship with your list. Email marketing to a list of people who are interested in your products and services makes your email opt-in list one of the most valuable assets your business or organization has.
Provided of course, you email is delivered.
If you are using a bulk mail service, you need to know Yahoo, AOL, Microsoft and Google block e-mail delivery from autoresponders.
The solution is to get a domain and use your hosts mail servicing option to get your custom email address. If you are hosting with Wealthy Affiliate you can set up custom email in a couple of clicks. Bill@resilientlivingtips.com is more professional than a gmail account and you will not have a problem having autoresponder emails delivered.
I received this warning from my bulk mail service. I use and recommend SendLane because they have the most comprehensive set of tools I have found and because all the tools are included in one low price. I can send unlimited unlimited emails and I have unlimited use of their autoresponder. Cost is based on number of contacts in your list and they have an excellent affiliate program.
Internet Marketing is always changing
One of the things I find fascinating about Internet Marketing is always growing. You have to be constantly studying your market to stay #1. Most small business people don’t have time to maintain their site. Most don’t even know what traffic their website is getting.
You can manage you own website, you can hire someone to do it for you, or you can outsource to someone like me to manage your site. Just make sure you know enough about your website to know you are getting your money’s worth. Be sure to track every marketing campaign and know your ROI.