Whether you are looking for a job or building a business everything you do should reflect your brand. In today s gig economy you never know how long a job will last. Advancement usually comes when a new job opportunity is offered. If your current job is dead end and you are no longer getting the experience you need it is time to be looking for new opportunities. Look for creative things you can do to help improve your employer’s bottom line. Make sure your boss knows what you are accomplishing. If you are not moving forward look for a job where you can accept greater responsibilities.

It is all about branding

Your Resume

Your ResumeYour resume is your first introduction to a potential new client or employer. Make sure it is skimable. Your experience and your expertise should stand out. The resume you submit must emphasize how you can help that employer or potential client. A one version fits all doesn’t work anymore.

Your Personal Website​

​Your resume is only the first step in your introduction to a client or employer. A well-designed resume will catch the eye and get further review. The old business letter style resume will go in the trash.

Your personal website is the extension of your brand. Fonts and color schemes must be consistent with your resume. Your website tells your story and reflects your values. It is a place where your potential employer can get to know you as a person.


​Linked in is your opportunity to tell your story and express your values. Showing your recent employment history is important but no one is interested in what you did 10 years ago. Anyone looking at your linked in profile wants to see your story. How did you get where you are today? How does your story relate to the person who is checking you out.

Be sure to fill out your profile completely. Ask your friends and colleagues for endorsements and testimonials.

Social Media

​Social media will seal the deal or destroy your reputation. Make sure your social media posts support your brand. If you are in business check out Yelp and other sites where people can leave their impression of your business.

When you make a post on social media it should reflect your brand. What is important to you? What projects are you working on? What community work are you doing?

Don’t post about the negative stuff in your life. One report on the drunken party you attended can kill your career. Pay close attention to comments. Try to stimulate conversation and respond to any negative comments positively and promptly. Tell your followers what you did to deal with the situation.


Employers are looking for creative people who can work well with a team. The internet show cases your creativity. It is where you build trust and good relationships. Look for ways you can help others. Help enough people solve their problems and you will do well for yourself.

In today s uncertain world, everyone should have a business they can scale up in an emergency. You may love their job and only want to promote your business as a hobby. But, when you need it you have a list of followers who like what you do and you have your products in place ready to sell. You are in a position to scale up your business and use the internet to create the income you need to be financially independent.

It is a new world out there. Be sure you stand out from the crowd.

How to write an about me page

The About page is the 2nd most visited page on websites.

Use these tips on how to write an about me page.

Bill at Rock Creek Park, Olympic National Park, WA
Bill at Rock Creek Park, Olympic National Park, WA

People visit you site to find out what you are about. They usually land on your home page. They want to know what products and services you offer and how you can help them. Once they are satisfied that you have a solution to their problem they turn to your About Page to see if they can trust you.

The home page describes a problem people want help with. It describes the solution and proves the solution works. Now offer them more information in exchange for the email contact information. When they leave your opt-in page take them automatically to you About Page.

Your about page shows them you are a real person who want to help them. It builds trust. Your about page should open with a short video of you telling the story of your business. The text should support that video by describing you company values, letting your visitors know what your mission is and how your product or service can solve their problem. Again. give them an opportunity to get tips from you relevant to your audience.

You cannot ask for an email contact too often. Your email list enables you to stay in touch with your visitors and build the know, like and trust relationship that is so vital to online business. Use an autoresponder to build that relationship. Test have shown that unless you are in touch with your list at least once a week they will forget about you. If you provide your list with valuable content they will look forward to receiving your emails even if you send them daily.

The only way you can keep a website producing the results you want is to keep the information on it fresh, entertaining and helpful. Tell stories. Provide helpful information. When you publish a page or a blog post make sure high quality key words are included in the title and the first paragraph. Us video and infographics liberally. Don’t publish anything unless it has a graphic in it. The web is a visual media. Don’t disappoint your audience with a text only post.

Plan to rank every page you publish and every post you make on page 1 of the search engines. You won’t always succeed, but the more ways you have to get people to your website the better.

Create your internet business

Why would anyone want to create a business that:

Hamoa Bay, Hana Maui
Hamoa Bay, Hana Maui – Have the time and money to visit the great beaches of the world.

  • can be worked from anywhere you have an Internet connection?
  • requires no employees and no inventory?
  • can be started for the cost of a computer and an Internet connection?
  • has a very low monthly overhead cost?
  • can be developed working 10 – 20 hours a week?
  • has good mentors who will guide your success?
  • can provide an unlimited income?

That seems like a good business model to me, but it is only for people who are willing to learn something new and who are not afraid of computers. There is a saying that, “complexity is the enemy of success.”, and this sound pretty complicated.

It is simpler than you think, anyone can do this.

Fortunately, anyone can learn to create a WordPress website. You just need good instruction. To build your business you need to:

  • Focus on a niche you are interested in.
  • Build a website based on your interests.
  • learn to promote your website with quality content that helps your visitors solve their problems.
  • build an opt in email list of people who are interested in what you have to offer.

It will take a lot of work and consistent effort, but if you can work on your business 10 hours a week you can retire within five years.