Futurists predict the future. Nah… Really… Futurists use statistics, trends, and other sophisticated techniques but most futurists resist predictions. Predictions are just too unpredictable.

Futurists shape the future.

Not what we want
Not what we want

Futurists help people define what they want to accomplish. Then they reverse engineer the steps that must be taken to achieve their desired outcome. Rather than trying to predict the future, futurists try to shape the future.

Recently, in a college graduation speech, Bill Gates made his own prediction

If I were starting out today and looking for the same kind of opportunity to make a big impact in the world, I would consider three fields.

One is artificial intelligence. We have only begun to tap into all the ways it will make people’s lives more productive and creative.

The second is energy because making it clean, affordable and reliable will be essential for fighting poverty and climate change.

The third is biosciences, which are ripe with opportunities to help people live longer, healthier lives.

Of course, these college graduates needed to hear that advice a few years earlier.

Change is here

We don’t have to look into the future to know that change is upon us. Long-term jobs are harder to find. Most of us are hired to complete a project and are let go when the project is finished. We can no longer depend on a job for a sustainable, recurring income. If you haven’t established yourself as an expert in your field by the time you are 35 you will be competing with 22-year-olds and your chances of further advancement are nil.

We need to take a tool from the Futurist’s Tool Box. Know what you want to accomplish in life and plan the steps you have to take to accomplish your goals.

Manage your life

Manage your life and your career as if it is your business because it is. If you drift through life you are letting someone else control you. Make sure your job is always moving you forward towards your goals. Sure you have to accomplish the tasks assigned to your job, but if you are not learning from your job experience you need to talk to your boss about the next step you can take in the company. If you don’t get a satisfactory answer start looking for another job that will help you move forward.

Remember, your first 10 years on the job will determine your future. If you get good promotions during your first 10 years you will probably continue to move up in the company. If not, you are stuck.

When you are stuck

If you are stuck you have two choices to help you move forward towards your goals. Take short term or part time jobs that give you good experience or start a side gig while you keep your present job. IMO, your best choice is a side gig you can develop working part time while you keep your job. When your side gig income equals you job income you will have established your financial independence. You will be able to do what you want.

Internet marketing

For most people, I believe internet marketing provides the best business model because:

  1. you can work from anywhere you have a phone and in internet connection.
  2. startup costs are low. All you need is a computer, a mobile phone, and some software.
  3. You don’t need inventory or employees
  4. The business is infinitely scalable with unlimited income.
  5. Anyone can create an internet business. You don’t have to be a computer scientist to succeed. You do have to learn some basic computer and marketing skills.

You can hire the set up done and it will be expensive. Not as expensive as a franchise, but hiring a webmaster who understands internet marketing will probably cost around $10K with a probably monthly maintenance cost of $1K. That is still a low-cost startup.

The better approach to a startup is Do-It-Yourself (DIY) You will learn what is required to start a successful online business and you will be better able to supervise any outsourcing you choose to do.

Finding you niche

The first thing you need to do is decide what you want to promote. That will depend on your interests, expertise, and purpose. If the niche you pick promotes your purpose you will feel fulfilled. If you are interested in your niche you will enjoy sharing what you know with others, and if you have expertise in your niche it will make your research easier. Don’t get hung up on choosing what you want to promote. Just make sure it is something that interests you and it is marketable.

Learning your trade

Lifetime Learning
Lifetime Learning

I recommend you go to Wealthy Affiliates and take their first lesson. The lesson is free. When you finish you will have published your first website and will know the fundamentals of how to promote it. Wealthy Affiliates Premium costs $49/month and provides the best Internet Marketing (IM) training and support on the internet.

Building your list

Once your website has been published you will need an opt-in list and an autoresponder. IMO, Wealthy Affiliates (WA) does not emphasize the importance of your opt-in list enough. However, good training and support are available from most bulk mail servers.

You don’t need to worry about your opt-in list until your website starts drawing customers.

Getting traffic to your website

A successful website generates repeat visitors. They come back to your site because you provide fresh content that helps them solve a problem. Once your site is set up you will need to spend 5-10 hours a week providing new content. Never make this a full-time job. You want time for yourself, for your family and for whatever other interest you want to pursue.


Know what you want to accomplish in life. People who live with purpose live longer, better lives.

Surround yourself with people who have accomplished what you want to accomplish in life. Find a mentor who has accomplished things similar to your goals.

Choose your niche and make it as focused as possible.

Share your niche with others and build a list of people who share your interest. Make those people your raving fans.

Bookmark this site and come back often. Our goal is to help you create a sustainable, recurring income so you can live your life your way.

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[author] [author_image timthumb=’on’][/author_image] [author_info]Bill is an internet marketer who specializes in helping IM startups create and expand their businesses. He is a professional forester and lifelong conservationist. Find out more at[/author_info] [/author]