Whether you are looking for a job or building a business everything you do should reflect your brand. In today s gig economy you never know how long a job will last. Advancement usually comes when a new job opportunity is offered. If your current job is dead end and you are no longer getting the experience you need it is time to be looking for new opportunities. Look for creative things you can do to help improve your employer’s bottom line. Make sure your boss knows what you are accomplishing. If you are not moving forward look for a job where you can accept greater responsibilities.
It is all about branding
Your resume is your first introduction to a potential new client or employer. Make sure it is skimable. Your experience and your expertise should stand out. The resume you submit must emphasize how you can help that employer or potential client. A one version fits all doesn’t work anymore.
Your resume is only the first step in your introduction to a client or employer. A well-designed resume will catch the eye and get further review. The old business letter style resume will go in the trash.
Your personal website is the extension of your brand. Fonts and color schemes must be consistent with your resume. Your website tells your story and reflects your values. It is a place where your potential employer can get to know you as a person.
Linked in is your opportunity to tell your story and express your values. Showing your recent employment history is important but no one is interested in what you did 10 years ago. Anyone looking at your linked in profile wants to see your story. How did you get where you are today? How does your story relate to the person who is checking you out.
Be sure to fill out your profile completely. Ask your friends and colleagues for endorsements and testimonials.
Social media will seal the deal or destroy your reputation. Make sure your social media posts support your brand. If you are in business check out Yelp and other sites where people can leave their impression of your business.
When you make a post on social media it should reflect your brand. What is important to you? What projects are you working on? What community work are you doing?
Don’t post about the negative stuff in your life. One report on the drunken party you attended can kill your career. Pay close attention to comments. Try to stimulate conversation and respond to any negative comments positively and promptly. Tell your followers what you did to deal with the situation.
Employers are looking for creative people who can work well with a team. The internet show cases your creativity. It is where you build trust and good relationships. Look for ways you can help others. Help enough people solve their problems and you will do well for yourself.
In today s uncertain world, everyone should have a business they can scale up in an emergency. You may love their job and only want to promote your business as a hobby. But, when you need it you have a list of followers who like what you do and you have your products in place ready to sell. You are in a position to scale up your business and use the internet to create the income you need to be financially independent.
It is a new world out there. Be sure you stand out from the crowd.
Jay has done it again. His training is the best. No upsell except membership in the best internet marketing training on the internet.
Learn to build your WP web site for free.
Jay covers writing content, list based content, internal links, Fetch as Google, leveraging WA to get comments, use the AMP plugin, use Bing webmaster tools and use the 100/100 keyword rule.
The new search engine algorithms are trying to group content that have similar content. The more we can help search engines find topic clusters the better our post/page will rank. We can do that by outlining our website. The process of outlining automatically groups similar topics. Each post/page must use a primary key word in the title and in the first paragraph of the article. For each topic the key words used should be grouped and that group should be used in all the posts/pages.
At the end of the article all the posts/pages with similar topics should be linked this will help guide the reader and the search engine through our site.
Topic clustering is become a key element in search engine ranking. Do not ignore it. Topic clustering will not only help search engines index your site properly it will help you visitors navigate you website. Don’t leave you visitors guessing at what to look at next. Give them a guide book. Click on the button belowTopic Clustering
Click here for a review of Jaaxy, the best and fastest key word research tool I have found.
MAKE YOUR LIFE THE WAY YOU WANT
Futurists predict the future. Nah… Really… Futurists use statistics, trends, and other sophisticated techniques but most futurists resist predictions. Predictions are just too unpredictable.
Futurists shape the future.
Futurists help people define what they want to accomplish. Then they reverse engineer the steps that must be taken to achieve their desired outcome. Rather than trying to predict the future, futurists try to shape the future.
Recently, in a college graduation speech, Bill Gates made his own prediction
If I were starting out today and looking for the same kind of opportunity to make a big impact in the world, I would consider three fields.
One is artificial intelligence. We have only begun to tap into all the ways it will make people’s lives more productive and creative.
The second is energy because making it clean, affordable and reliable will be essential for fighting poverty and climate change.
The third is biosciences, which are ripe with opportunities to help people live longer, healthier lives.
Of course, these college graduates needed to hear that advice a few years earlier.
Change is here
We don’t have to look into the future to know that change is upon us. Long-term jobs are harder to find. Most of us are hired to complete a project and are let go when the project is finished. We can no longer depend on a job for a sustainable, recurring income. If you haven’t established yourself as an expert in your field by the time you are 35 you will be competing with 22-year-olds and your chances of further advancement are nil.
We need to take a tool from the Futurist’s Tool Box. Know what you want to accomplish in life and plan the steps you have to take to accomplish your goals.
Manage your life
Manage your life and your career as if it is your business because it is. If you drift through life you are letting someone else control you. Make sure your job is always moving you forward towards your goals. Sure you have to accomplish the tasks assigned to your job, but if you are not learning from your job experience you need to talk to your boss about the next step you can take in the company. If you don’t get a satisfactory answer start looking for another job that will help you move forward.
Remember, your first 10 years on the job will determine your future. If you get good promotions during your first 10 years you will probably continue to move up in the company. If not, you are stuck.
When you are stuck
If you are stuck you have two choices to help you move forward towards your goals. Take short term or part time jobs that give you good experience or start a side gig while you keep your present job. IMO, your best choice is a side gig you can develop working part time while you keep your job. When your side gig income equals you job income you will have established your financial independence. You will be able to do what you want.
For most people, I believe internet marketing provides the best business model because:
You can hire the set up done and it will be expensive. Not as expensive as a franchise, but hiring a webmaster who understands internet marketing will probably cost around $10K with a probably monthly maintenance cost of $1K. That is still a low-cost startup.
The better approach to a startup is Do-It-Yourself (DIY) You will learn what is required to start a successful online business and you will be better able to supervise any outsourcing you choose to do.
Finding you niche
The first thing you need to do is decide what you want to promote. That will depend on your interests, expertise, and purpose. If the niche you pick promotes your purpose you will feel fulfilled. If you are interested in your niche you will enjoy sharing what you know with others, and if you have expertise in your niche it will make your research easier. Don’t get hung up on choosing what you want to promote. Just make sure it is something that interests you and it is marketable.
Learning your trade
I recommend you go to Wealthy Affiliates and take their first lesson. The lesson is free. When you finish you will have published your first website and will know the fundamentals of how to promote it. Wealthy Affiliates Premium costs $49/month and provides the best Internet Marketing (IM) training and support on the internet.
Building your list
Once your website has been published you will need an opt-in list and an autoresponder. IMO, Wealthy Affiliates (WA) does not emphasize the importance of your opt-in list enough. However, good training and support are available from most bulk mail servers.
You don’t need to worry about your opt-in list until your website starts drawing customers.
Getting traffic to your website
A successful website generates repeat visitors. They come back to your site because you provide fresh content that helps them solve a problem. Once your site is set up you will need to spend 5-10 hours a week providing new content. Never make this a full-time job. You want time for yourself, for your family and for whatever other interest you want to pursue.
Know what you want to accomplish in life. People who live with purpose live longer, better lives.
Surround yourself with people who have accomplished what you want to accomplish in life. Find a mentor who has accomplished things similar to your goals.
Choose your niche and make it as focused as possible.
Share your niche with others and build a list of people who share your interest. Make those people your raving fans.
Bookmark this site and come back often. Our goal is to help you create a sustainable, recurring income so you can live your life your way.
Stay in touch
Go to our contact page and let us know your goals and how we can help you. Subscribe to our newsletter. We publish weekly and it is filled with articles from Hawaii and around the world that we find interesting. The world of work, Our environment and anything impacting our quality of life.
[author] [author_image timthumb=’on’]https://bill808.biz/wp-content/uploads/2014/04/Bill400x300.jpg[/author_image] [author_info]Bill is an internet marketer who specializes in helping IM startups create and expand their businesses. He is a professional forester and lifelong conservationist. Find out more at http://www.linkedin.com/pub/bill-sager/17/6bb/210[/author_info] [/author]
As a pilot project, Google has just opened a store in Seattle that has no cash registers. You walk into the store, pick out what you want, and walk out. Google knows who you are and what you bought and bills you accordingly. Think what that will do to the three and a half million cashiers in this country. Google expects to have their technology deployed in all major retail chains within the next ten years.
When I read this article I had to think, if Google can read my credit card how secure is that card. Just a little internet research shows your card may not be as secure as you would like. Click here to find out more.
It can be reduced to a step-by-step process. Wealthy Affiliates breaks Internet Marketing (IM) into easy to follow steps. If you can follow instruction, you can make money on the internet. Start for free, set up your website and discover the basics of promoting your site.
Typically people visit your site and never come back. You have seconds to establish a connection and get their contact information. The best way to do that is to offer your visitor something they want free. They give you their email and you send them their gift.
Actually, it is not quite that simple. When your visitor gives you their email, your bulk email provider enters that email into you opt-in list. The autoresponder sends them their gift and then follows up to start building a relationship with that visitor. You send occasional email blasts to your list to continue building that trusting relationship with your list. Email marketing to a list of people who are interested in your products and services makes your email opt-in list one of the most valuable assets your business or organization has.
If you are using a bulk mail service, you need to know Yahoo, AOL, Microsoft and Google block e-mail delivery from autoresponders.
The solution is to get a domain and use your hosts mail servicing option to get your custom email address. If you are hosting with Wealthy Affiliate you can set up custom email in a couple of clicks. Bill@resilientlivingtips.com is more professional than a gmail account and you will not have a problem having autoresponder emails delivered.
I received this warning from my bulk mail service. I use and recommend SendLane because they have the most comprehensive set of tools I have found and because all the tools are included in one low price. I can send unlimited unlimited emails and I have unlimited use of their autoresponder. Cost is based on number of contacts in your list and they have an excellent affiliate program.
One of the things I find fascinating about Internet Marketing is always growing. You have to be constantly studying your market to stay #1. Most small business people don’t have time to maintain their site. Most don’t even know what traffic their website is getting.
You can manage you own website, you can hire someone to do it for you, or you can outsource to someone like me to manage your site. Just make sure you know enough about your website to know you are getting your money’s worth. Be sure to track every marketing campaign and know your ROI.
Many bloggers just want to share their message with the world. These are typically hobbyists or non-profit organizations. Hobbyists can sometimes monetize their blog if they write consistently and develop a following.
Non-profits have a message to share with the world and usually want to attract people to their cause.
Because this website is devoted to helping you make money on line, I will assume you are here because you want to make money.
One of the attractions of internet marketing is you can create a business while working part time. Most of us have to work full time just to pay the bills. It takes time to make any business profitable. It can often take six months for a new website to start to gain traction with the search engines. There are things you can do to speed up the process but the most important thing you must do is to know your audience and create a website that interests them.
If you can only work five hours per week, at least be consistent. Work on the things that make you money. Avoid busy work. Don’t think you are doing productive work when you are studying how to make money on line.
More time equals more growth. It should be obvious but it needs to be emphasized. If you can only work 5 hours a week, it may take ten years to create a retirement income. If you can work 20 hours per week you can probably retire in a year. The key is to be consistent and never quit. A website that has new content every day, gets Google’s attention a lot faster than one that has a new blog post once a week.
Are you a lazy blogger or an active one? If you do not take your website seriously, you are seriously reducing your chances of success. Yes, you can promote membership sites that charge a monthly subscription and pay you a monthly commission. You can find a popular niche and build a website that makes repeated sales. You can make money as a lazy blogger, but you can create a fortune as an internet marketing professional.
$5/day with Adsense or $500/day with affiliate marketing?
Any extra $150/month can make a big difference in many people’s lives. Adsense provides an evergreen income, but it takes a lot of traffic to make a serious money. Affiliate marketing can be slow to take off, but multiple affiliate income streams and a big opt-in list can create a comfortable retirement income. Of course, you can do both.
Personally, I prefer to control what ads my visitors see. I have never used Adsense.
Keeping your books and studying how to make money on the internet will not produce income. Fresh content on your website produces income. Adding people to your opt-in list creates income.
I can help you learn the basics of internet marketing, but we won’t make any money till we put what we learn into action. When you join me at Wealthy Affiliates, we can both make money. Wealthy Affiliates University is the best, most ethical source of information about internet marketing I have found. You can start for free When you complete the first free lesson, you will have you first WordPress website up and you will know the fundamentals of how to promote it. WAU is #1 when it comes to helping you discover internet marketing.
There are many opportunities to create Joint Ventures. Some business models pay you based on the sales volume of your team. Most affiliate programs pay you straight commissions based on the sales you generate. Look for affiliate programs that generate repeat sales and pay you overtime as customer you brought to affiliate makes repeat purchases.
Amazon pays you on everything a customer buys during their visit and for a few days after that first visit. Then Amazon takes you customer, and you with not get income based on repeat sales. Wealthy Affiliate pays you commissions as long as the customer you brought them remains a member. Many people do very well as an Amazon affiliate, but commissions on subscriptions forever is a better business model for the affiliate distributor.
It is also why I believe in building teams and helping my team members be successful. Working together is the best.
An expert internet marketer (IM) can create an unlimited, every growing income. An IM can work from anywhere there is a phone and an internet connection. You don’t need to stock inventory and you don’t need employees. Outsource the drudge work like bookkeeping and record keeping. An internet marketing business is inexpensive to start and has a low overhead. It also can continue to provide you income with minimum effort. Once a website is setup and generating traffic it will continue to pay with minimum attention.
Anyone with determination can become an internet marketer. Creating a web page or a blog post is as easy as using a typewriter. If you cannot set up your website, you can hirer it done for less than the cost of a refrigerator.
Sidebars are a blank canvas with infinite possibilities, so it is very easy to mess up website sidebar design. Sidebars are not a place to stuff all the random information you don’t know where else to put.
Google Analytics enables you to see who your visitors are, how they found your site, where they came from and much more. It is vital information for anyone who cares about having people find their site.
If you need help using Google Webmaster Tools leave a comment and I will send you a link to a tutorial.