Branding

Whether you are looking for a job or building a business everything you do should reflect your brand. In today s gig economy you never know how long a job will last. Advancement usually comes when a new job opportunity is offered. If your current job is dead end and you are no longer getting the experience you need it is time to be looking for new opportunities. Look for creative things you can do to help improve your employer’s bottom line. Make sure your boss knows what you are accomplishing. If you are not moving forward look for a job where you can accept greater responsibilities.

It is all about branding

Your Resume

Your ResumeYour resume is your first introduction to a potential new client or employer. Make sure it is skimable. Your experience and your expertise should stand out. The resume you submit must emphasize how you can help that employer or potential client. A one version fits all doesn’t work anymore.

Your Personal Website​

​Your resume is only the first step in your introduction to a client or employer. A well-designed resume will catch the eye and get further review. The old business letter style resume will go in the trash.

Your personal website is the extension of your brand. Fonts and color schemes must be consistent with your resume. Your website tells your story and reflects your values. It is a place where your potential employer can get to know you as a person.

Linkedin

​Linked in is your opportunity to tell your story and express your values. Showing your recent employment history is important but no one is interested in what you did 10 years ago. Anyone looking at your linked in profile wants to see your story. How did you get where you are today? How does your story relate to the person who is checking you out.

Be sure to fill out your profile completely. Ask your friends and colleagues for endorsements and testimonials.

Social Media

​Social media will seal the deal or destroy your reputation. Make sure your social media posts support your brand. If you are in business check out Yelp and other sites where people can leave their impression of your business.

When you make a post on social media it should reflect your brand. What is important to you? What projects are you working on? What community work are you doing?

Don’t post about the negative stuff in your life. One report on the drunken party you attended can kill your career. Pay close attention to comments. Try to stimulate conversation and respond to any negative comments positively and promptly. Tell your followers what you did to deal with the situation.

Conclusion

Employers are looking for creative people who can work well with a team. The internet show cases your creativity. It is where you build trust and good relationships. Look for ways you can help others. Help enough people solve their problems and you will do well for yourself.

In today s uncertain world, everyone should have a business they can scale up in an emergency. You may love their job and only want to promote your business as a hobby. But, when you need it you have a list of followers who like what you do and you have your products in place ready to sell. You are in a position to scale up your business and use the internet to create the income you need to be financially independent.

It is a new world out there. Be sure you stand out from the crowd.

About the Author William Sager

To stay relevant in the 21st Century workforce we must manage our careers like we would manage a business. I can help you define your purpose, identify your goals and soar on the winds of change from where you are to where you want to be. Know what you want to accomplish. Know what skills you must develop to do what you want to do. I will help you use the internet to develop the life of your dreams.