To stay relevant in the 21st Century workforce we must manage our careers like we would manage a business. I can help you define your purpose, identify your goals and soar on the winds of change from where you are to where you want to be.
Know what you want to accomplish. Know what skills you must develop to do what you want to do. I will help you use the internet to develop the life of your dreams.
The internet provides you the opportunity of a life time to create a business with unlimited income. All you need is an intenet connection and a phone. Of course, you have to learn how create a website that will draw traffic.
There is just one little problem. Your content has to rank on page one of the search engines. If your content doesn’t rank no one will find your website.
if we want a website that brings you leads and converts those leads into customers your posts have to help your visitors solve their problems.
How do you build an audience for your website?
There are many ways to build a following. Internet marketing is always evolving and you have to stay on top of the changes,. I depend on my mentors at Wealthy Affiliates to keep me up to date. One thing that will never change is the need for quality content. Keep your website filled with helpful, relevant and entertaining content and the search engines will love you.
Age influence search engines. It can take several months for your site to be ranked. You can speed up the process. Registering your site with the search engines can get months changed into hours.
When your site starts attracting visitors you will want to set up your opt-in list. When you have a list of people who want to hear what you have to say you will be well on your way to success.
Social Media is an important tool for engaging with your audience. FaceBook is the obvious leader and should not be ignored. Instagram is a more visual platform and is rapidly growing in popularity.
If the search engines cannot find your post you have wasted a lot of time writing it.
A website should not “sell.” Think about how you respond to direct mail. I trash it without even opening it. However, if you receive a greeting card that celebrates your birthday or any significant event in your life you will open it, read it and maybe even save it.
The goal of your website is to build a loyal audience that wants the help you provide them. They look forward to hearing from you and they share your tips with their friends.
You should strive to make some kind of contact with your fans at least weekly. Providing helpful, entertaining, informative posts is vital to building fan loyalty.
Providing quality content people want is key to building a loyal audience.
The 8 Step SEO Checklist for Content
The following discussion is for WordPress users. Much of the information here will apply to other platforms but you will have to figure out how to adapt the information to your platform
If you are using the All-In-Ones SEO Plug the next two items will just require you to fill in the blanks.
Add/Change Meta Title
Add/Change Meta Description
Add/Change Internal Link An internal link is a link to another post on your website which provides more relevant information
Add/Change External Link An external link is a link to authority site such as Wikipedia or CNN which provides source information.
Add/Change Alt Tags in Images Search engines depend on alt tags to know what an image is about and to be able to index it correctly.
Embed YouTube Video Video is a big deal. Goggle owns YouTube so having a YouTube Channel is important. Imbedding your YouTube Videos in your posts not only keeps visitors on your site longer but it gives your site more authority with the search engines.
Fetch as Google is how you let Google know you have made a new post. With Fetch you will get your post indexed in minutes rather than days.
Google Analytics should be set up so you know in detail how much traffic your site is drawing. Google Seachengine Council (GSC) provides a lot of useful information that will help you improve your website.
A blog lets you add information to your website quicly and easily. It also helps you engage with your fans. IMO, every website should have a blog.
Your use of social media is at least as important as your website in building your fan base. Most of your social media posts should link back to your website.
All your blog posts should have a convenient way readers can share your post with their social media friends.
Social Media is a gathering of friends. It is where people get to know you as a person and as a family. Let your friends know what you are doing and what is important to you. If you want to sell a product do it the way you would make a recommendation to a friend. Tell them why you like the product and how it will help them.
Implementing your marketing plan.
Perhaps the only thing we can really depend on in life is change, I’m an advocate for personal, financial and environmental resilience. Being resilient means we can adapt to change.
I look at trends and help people look at various scenarios where change will affect their life. It can be a bit scary but unless we can adapt to change we will be left behind.
Marketing is changing and it is up to us to keep up. A business person may not have time to implement the company’s marketing plan but it is vital that the marketing manager know what is possible.
The components of a good marketing plan
Personal contact: There is a reason politicians get out and talk to people. The way to make loyal friends is to spend time with people you want to be friends with.
Stay in touch: Send personal notes. When you send their kid a birthday card or congratulate her on graduation you are saying, “You are important to me.” and people will remember you.
Your website: Find a way to help people solve their problems. When you help people they will want to help you.
Social Media: Social Media is a way to help people get to know you. Be active but don’t let social media suck your time. How often you should post to social media varies with the platform. Several times a day is appropriate on Twitter whereas a post a day on Facebook is probably optimum. Provided your posts are not spammy you can post as often as you want to YouTube, pInterest, Instagram and other visual hosts.
Email: Email Marketing is still the most efficient way of staying in touch with your fans. You option-in list may be your most important asset. Control it yourself. Don’t let Google control your email. Google will shut your list down arbitrarily and without any recourse.
Life and Business is all about establishing loyal relationships with people. You do it by being a friend. Help people without expecting anything in return.
Stay in touch. Take advantage of every opportunity to do things with your friends and fans, Engage with your fans by asking them how you can help them and participating with them in community work projects, When someone asks a question or makes a comment on your website respond quickly.
Authors call it creating a platform. Bloggers call it their list. Most businesses call it their customers, clients or patients. No matter what you call your fans, make sure they have an interesting, helpful and enjoyable experience when they visit.
In this CBD Oil Review I’ll share with you my research, my experience and my recommendations.
Hemp Oil has been used as a medicine for thousands of years. Of course it has also be used to get high.
As a medicine, it is known to reduce inflammation and related pain, to stabilize blood sugars and cholesterol levels, reduce nausea and it is hyped as being a cure for almost everything. The trouble is hemp has been a controlled substance since the early 30s. That has had the result of suppressing any research into the positive effects of hemp oil.
Anyone who chooses to use hemp oil must understand that there are very few scientific studies of the medical benefits of canibus. Canibus affects people differently. If you choose to use canibus, understand you are experimenting. Also, know that there is no regulation of CBD oil. You may not be getting what you paid for.
What is the difference between CBD oil and marijuana?
Marijuana makes you high. CBD oil has very little THC and is legal to sell in all 50 States. Legally CBD oil is defined as having less than 0.003% THC. That is important to me, because I don’t want any chemical messing with my brain.
Know that so far as CBD oil is concerned, it is the wild west. Labeling is often inaccurate and you may be getting much less CBD than claimed. Source your CBD oil carefully. CTFO goes to great lengths to explain they source their Industrial Hemp from organically grown hemp produced in the USA.
My personal experience
Based on routine blood tests taken before and after I started using CBD, I am no longer pre-diabetic and my cholesterol levels are near perfect for the first time in years. I have an arthritic lower back and hips. The pain gets so bad when I walk that I have to sit down every block to relieve the pain. After using CBD oil for a month, I can walk twice as far and I can work in the yard bending and lifting without reaching an incapacitating pain level. I won’t say the pain is gone, but it is much less debilitating.
I have used several CTFO products and have settled on their CBD Oil Drops and the Pain Relief Roll On Jell as being most beneficial for me. I have those products on auto-ship and make special orders of other products. CTFO has a broad range of health and beauty products. They even have a line of products for pets.
By way of disclosure. CTFO has an excellent compensation plan and I am an Independent Associate for CTFO. You can create an excellent income by sharing your CBD experience with others.
Kyle, one of my mentors at Wealthy Affiliates, talks about finding your niche and becoming an authority figure. That is nothing more than knowing what you like and have expertise in. Then, find people who share your interest and help them solve their problems.
Don’t get hung up on selecting a niche. Write down what you like and are good at. Then pick the one most interesting to you. Now you know what you want to become an expert in. Don’t worry about the competition. There are three billion people looking for information and all you have to do is attract a few thousand of them.
Do Your Research
Before you start building your website search the web for others doing what you want to do. You will get a better idea of what your audience needs and you will get ideas for your own website. Join relevant social media groups. Join trade associations in your group and join local networking groups like BNi. Don’t limit yourself by only using the internet,
Assess your strengths and weakness and do whatever you have to do to fill in the gaps in your expertise. For instance, I am an advocate for resilient living but I didn’t know anything about Internet Marketing. I joined WA to fill in the gap.
Share your successes
Share with your audience projects you have completed successfully. What challenges did you have to overcome, what did you do to overcome those challenges? Use case studies and get testimonials from your clients. Show people how you work. I like to teach people how to do what I do. I will do what they don’t have time for, but I want them to know what I am doing and how they can do what I do. Be sure to let people know why you do what you do and why the “WHY” is import to both them and to you.
Document everything you do.
A business procedures and policies manual will make your business much more valuable because anyone should be able to pick up your manual and duplicate your business.
Identify the patterns
Identify the patterns suggested by your business. Businesses need a website. That website needs search engine optimized content. The business that lacks an opt-in list is missing a major market segment. Businesses need ways to stay in touch with their clients. Reviewing what your business has done and what your clients ask for will show you what to highlight in your client outreach and even what products you can develop that will most help your customers.
Use case stories to explain how you have helped other clients and how you can help potential clients.
You know you and your clients need websites. The first lesson in WA will teach them how to do that.
Your clients need to draw traffic to their websites. That is the first step to becoming an authority. Learning how to write content that attracts both visitors to your site and pleases the search engines is the way to get traffic. The best way to draw traffic to your site is to write search engine optimized, helpful content.
You know your client needs to build a relationship with the visitors who come to their website. The only way to do that is to capture their contact information in their opt-in list and then provide them with helpful information that will establish you as an expert.
A couple of comments on working offline.
Writing articles for local publications is a tried and true method of establishing your expertise. Writing a best-selling book can make you an overnight expert. Use your book as your business card. Talk to local groups, join Toastmaster, and any other place where you can talk to groups of people. The old-fashioned network will help you establish your expertise. Be able to tell people what you do in less than 30 seconds. “I help people create new careers using the internet.” That takes 5 seconds to say and the natural response from my friend is, “How do you do that?”
Know what you are good at and let everyone in the world know how you can help them. Only the internet can help you do that.
The qualities of a good relationship are defined in the first meeting. Any misunderstanding will result in disappointment.
Find out what the client wants
First I want to be sure I understand what their business is about and what they want their website to accomplish. These questions apply:
I find many business just want to be able to show potential customers they have a website. They are not interested in using their website to grow their business. Vanity sites are much different than sites designed to build a business or organization. Sometimes a client just doesn’t know the potential of the internet. It is my job to educate them but what purpose they want their website to serve is up to them and I have to know what they expect so I will know when I have achieved there expectations.
I repeat to them my understanding of their business and what they want to accomplish:
Based on our conversation, I understand you want to use your experience to (XXXXX) and your values will determine who you choose to work with.
I understand you want your website to help you brand your business by sharing with your audience who you are, what you have accomplished and how you can help your audience solve their problems.
You have name recognition and you want to use that name recognition in leveraging your business.
Lets draw a picture of your average customer
Find out what they want to accomplish and what message they want their website to convey.
What do you want to accomplish by the start of the 201X? How do you want your business to be position by the end of 201X? At the end of 201X what do you want your business to have accomplished?
What message do you want your website to convey?
the home page states your mission and summarize the services your company provides. Focus on how your product can help your visitor solve their problem.
The about page should tell the story of what led you to form your business and a short bio that briefly summarizes the life experiences that formed your character.
You have a page for each of the services yout client offers. The page describes what they can do for their clients and how their service will benefit their client.
You need a blog which is your newspaper. Share with your audience updates on products and how you are working with clients to help them solve their problems. Keep your visitors informed of what is happening related to those things that interest you and hopefully them.
Security and responsiveness
Recognizing nothing is 100%, your website must be secured against hacking and spam and should be backed up regularly. I specialize in the WordPress platform and will make sure the themes and pluggins we use are up to date. I recommend purchasing themes and plugins because we can be assured they will be maintained. I will never use a theme or plugin that has not been upgraded within the last year. It is important to be able to analyze your traffic and I will install Google Analytics on all my clients website. All pages are mobile responsive.
DIY or outsourced
I recommend my clients become familiar with the processes involved in developing and maintaining your website. That way they will be better able to evaluate whether or not their consultant is giving you your money’s worth. You can save a lot of money when you do-it-yourself. I prefer to train my clients so they know how to add information to their site. When they want to outsource the website development and maintenance, I’m there to help.
Define the website project
As I work with my client, my understanding of their business evolves, we will have a better idea of how I can help. We will define various projects and I price the project based on its complexity. When you are getting started you may need to find a non-profit you want to work with as a volunteer. Your work wil be you portfolio and you will be learning so much by learning how to achieve the requirements of a real world organization.
When you are ready to start your business, don’t price your work too low. You are a professional. You have to pay yourself a living wage and provide your own beneftits.
Our first project is to build out your website as described above.
I will create a website with the following pages:
Home Page/Landing Page
We can build out our site from there
Working with the client
There are two approaches I will take:
The client provide me the graphics and the text for each page. I’ll tweak the text for key words and create each page based on their content. My contract spells out how long they have to provide that content. Oh! did i mention contract? Don’t do business without one. Get half you fee upfront and the rest on product delivery. I do my work on a dummy site so the client can see and approve te finished project before we go live. When I get paid the final amount I transfer my site to their URL.
Compiling all that text and visuals take time my client may not have. In that case, we use our second options. We can use what I call the hybrid ghostwriting approach.
The problem with tradition ghost writing is it lacks context. In other words, the finished product sounds like the ghost writer and not like the client.
We have to discuss what you want to say in enough depth so I understand both the content you want and, more importantly, the style in which you want that content presented. Just remember, when writing for the internet we are using 6th grade English for people with very short attention spans. Pictures and particularly video are becoming increasingly important. I can provide whatever graphics the client needs.
For my client, this has the added advantage of having a product where the content including the graphics are SERP optimized.
You are trying to build an audience of supporters.
That is where your mailing list and your webinar comes in. It also involves effective use of social media. Go beyond your website and think about other ways of sharing your message. We need to get you opportunities to talk on radio, tv and to share your message with the print media.
Getting your website up is an important part of promoting your business, but it is only one part. That is why a marketing plan is such an important part of your business plan. That marketing plan has to reflect you as a person.
Copywriting is different from any other form of writing. The internet is very visual, so graphics, photos and video become important. People have to relate to you as a person. Your website cannot be generic. It has to reflect you. There are 5 Levels to Personal Branding.
Your essence based on your personal values, your character and your personality
Your message. Your message is the bridge between your essence and your niche
Your niche. Your niche is not static. Most marketers tell us to focus on a very narrow niche because it is easier to market to a group of people who all want the same thing. I modify that a bit because your niche will evolve as you do. It is OK to start with a tightly focused niche, but don’t let your niche box you in. Be prepared to market to you audience because your niche has to reflect your point of view.
Your expertise. How does your experience and expertise help you accomplish your mission?
Finally, we get to the place most people start, create your message. This is the message that creates clients. It addresses their needs, provides your solution, shows examples of how you have worked with other clients and asks for a call to action.
Your call to action
Most people make the mistake of trying to sell themselves or their product too early in the sales cycle. The one thing your website must do is get contact information so you can stay in touch and start building a relationship with your visitor. Once you have established a trusting relationship, it will be time to ask for a meeting. When a person comes to you because of a recommendation or because their research has convinced them they want to work with you, they are already deep in the sales funnel and it is time to close the deal.
After the deal
What you do after the deal will make or break you business, It is much easier to keep a customer than to create a new one. Stay in touch. Make the buyer part of you club. Provide them information and opportunities available only to members of your club. Make sure you get the email of your buyer. Stay in touch and cement that relationship.
Goggle is being more transparent than usual about its recent broad core algorithm up grade. Actually Goggle is not telling us what is in the algorithm. Actually they are telling us what is not in the algorithm rather than what is.
What Google is looking for
Google is not targeting low quality websites. Google has always tried to give your the best possible answer in response to your search.
Now Goggle doesn’t tell us how their algorithm works, but what would your look for if your were Google? You would want a quality, in depth answer to your search. A sight owned and operated by a well recognized organization such as the Mayo Clinic, a leading University or well-established non=profit would be recognized as an authority site. For less well known organization(your & Me) your would be looking at how long people stayed on your site and how much they poked around on the site. How often a site was updated would give me a good idea about how current the site was and if people are recommending and commenting on your site it is more likely to be an authority site. Of course, how much traffic your are getting should influence the search engines as well.
Search engines want to known what your website is about. It would be natural for search engines to look for phrases people normally use in their searches. Geeks call those phrases “long tailed keywords.” Search engines also look at headers because headers tell the reader and the search engines what the next portion of the post is about. Use one long tailed key word in your title and the same LKW in the first paragraph of your document.
Observation tells us that the more frequent the posting the higher the ranking. Three quality posting a week will get your a higher ranking than a post a week and a post a month may not get your ranked at all.
Whether you are looking for a job or building a business everything you do should reflect your brand. In today s gig economy you never know how long a job will last. Advancement usually comes when a new job opportunity is offered. If your current job is dead end and you are no longer getting the experience you need it is time to be looking for new opportunities. Look for creative things you can do to help improve your employer’s bottom line. Make sure your boss knows what you are accomplishing. If you are not moving forward look for a job where you can accept greater responsibilities.
It is all about branding
Your resume is your first introduction to a potential new client or employer. Make sure it is skimable. Your experience and your expertise should stand out. The resume you submit must emphasize how you can help that employer or potential client. A one version fits all doesn’t work anymore.
Your Personal Website
Your resume is only the first step in your introduction to a client or employer. A well-designed resume will catch the eye and get further review. The old business letter style resume will go in the trash.
Your personal website is the extension of your brand. Fonts and color schemes must be consistent with your resume. Your website tells your story and reflects your values. It is a place where your potential employer can get to know you as a person.
Linked in is your opportunity to tell your story and express your values. Showing your recent employment history is important but no one is interested in what you did 10 years ago. Anyone looking at your linked in profile wants to see your story. How did you get where you are today? How does your story relate to the person who is checking you out.
Be sure to fill out your profile completely. Ask your friends and colleagues for endorsements and testimonials.
Social media will seal the deal or destroy your reputation. Make sure your social media posts support your brand. If you are in business check out Yelp and other sites where people can leave their impression of your business.
When you make a post on social media it should reflect your brand. What is important to you? What projects are you working on? What community work are you doing?
Don’t post about the negative stuff in your life. One report on the drunken party you attended can kill your career. Pay close attention to comments. Try to stimulate conversation and respond to any negative comments positively and promptly. Tell your followers what you did to deal with the situation.
Employers are looking for creative people who can work well with a team. The internet show cases your creativity. It is where you build trust and good relationships. Look for ways you can help others. Help enough people solve their problems and you will do well for yourself.
In today s uncertain world, everyone should have a business they can scale up in an emergency. You may love their job and only want to promote your business as a hobby. But, when you need it you have a list of followers who like what you do and you have your products in place ready to sell. You are in a position to scale up your business and use the internet to create the income you need to be financially independent.
It is a new world out there. Be sure you stand out from the crowd.
Futurists predict the future. Nah… Really… Futurists use statistics, trends, and other sophisticated techniques but most futurists resist predictions. Predictions are just too unpredictable.
Futurists shape the future.
Futurists help people define what they want to accomplish. Then they reverse engineer the steps that must be taken to achieve their desired outcome. Rather than trying to predict the future, futurists try to shape the future.
Recently, in a college graduation speech, Bill Gates made his own prediction
If I were starting out today and looking for the same kind of opportunity to make a big impact in the world, I would consider three fields.
One is artificial intelligence. We have only begun to tap into all the ways it will make people’s lives more productive and creative.
The second is energy because making it clean, affordable and reliable will be essential for fighting poverty and climate change.
The third is biosciences, which are ripe with opportunities to help people live longer, healthier lives.
Of course, these college graduates needed to hear that advice a few years earlier.
Change is here
We don’t have to look into the future to know that change is upon us. Long-term jobs are harder to find. Most of us are hired to complete a project and are let go when the project is finished. We can no longer depend on a job for a sustainable, recurring income. If you haven’t established yourself as an expert in your field by the time you are 35 you will be competing with 22-year-olds and your chances of further advancement are nil.
We need to take a tool from the Futurist’s Tool Box. Know what you want to accomplish in life and plan the steps you have to take to accomplish your goals.
Manage your life
Manage your life and your career as if it is your business because it is. If you drift through life you are letting someone else control you. Make sure your job is always moving you forward towards your goals. Sure you have to accomplish the tasks assigned to your job, but if you are not learning from your job experience you need to talk to your boss about the next step you can take in the company. If you don’t get a satisfactory answer start looking for another job that will help you move forward.
Remember, your first 10 years on the job will determine your future. If you get good promotions during your first 10 years you will probably continue to move up in the company. If not, you are stuck.
When you are stuck
If you are stuck you have two choices to help you move forward towards your goals. Take short term or part time jobs that give you good experience or start a side gig while you keep your present job. IMO, your best choice is a side gig you can develop working part time while you keep your job. When your side gig income equals you job income you will have established your financial independence. You will be able to do what you want.
For most people, I believe internet marketing provides the best business model because:
you can work from anywhere you have a phone and in internet connection.
startup costs are low. All you need is a computer, a mobile phone, and some software.
You don’t need inventory or employees
The business is infinitely scalable with unlimited income.
Anyone can create an internet business. You don’t have to be a computer scientist to succeed. You do have to learn some basic computer and marketing skills.
You can hire the set up done and it will be expensive. Not as expensive as a franchise, but hiring a webmaster who understands internet marketing will probably cost around $10K with a probably monthly maintenance cost of $1K. That is still a low-cost startup.
The better approach to a startup is Do-It-Yourself (DIY) You will learn what is required to start a successful online business and you will be better able to supervise any outsourcing you choose to do.
Finding you niche
The first thing you need to do is decide what you want to promote. That will depend on your interests, expertise, and purpose. If the niche you pick promotes your purpose you will feel fulfilled. If you are interested in your niche you will enjoy sharing what you know with others, and if you have expertise in your niche it will make your research easier. Don’t get hung up on choosing what you want to promote. Just make sure it is something that interests you and it is marketable.
Learning your trade
I recommend you go to Wealthy Affiliates and take their first lesson. The lesson is free. When you finish you will have published your first website and will know the fundamentals of how to promote it. Wealthy Affiliates Premium costs $49/month and provides the best Internet Marketing (IM) training and support on the internet.
Building your list
Once your website has been published you will need an opt-in list and an autoresponder. IMO, Wealthy Affiliates (WA) does not emphasize the importance of your opt-in list enough. However, good training and support are available from most bulk mail servers.
You don’t need to worry about your opt-in list until your website starts drawing customers.
Getting traffic to your website
A successful website generates repeat visitors. They come back to your site because you provide fresh content that helps them solve a problem. Once your site is set up you will need to spend 5-10 hours a week providing new content. Never make this a full-time job. You want time for yourself, for your family and for whatever other interest you want to pursue.
Know what you want to accomplish in life. People who live with purpose live longer, better lives.
Surround yourself with people who have accomplished what you want to accomplish in life. Find a mentor who has accomplished things similar to your goals.
Choose your niche and make it as focused as possible.
Share your niche with others and build a list of people who share your interest. Make those people your raving fans.
Bookmark this site and come back often. Our goal is to help you create a sustainable, recurring income so you can live your life your way.
Stay in touch
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[author] [author_image timthumb=’on’]https://bill808.biz/wp-content/uploads/2014/04/Bill400x300.jpg[/author_image] [author_info]Bill is an internet marketer who specializes in helping IM startups create and expand their businesses. He is a professional forester and lifelong conservationist. Find out more at http://www.linkedin.com/pub/bill-sager/17/6bb/210[/author_info] [/author]